Solid Reasons Your Business Needs SEO and Digital Marketing
SEO is among the least understood terms in the marketing world today. SEO’s unfair depiction as a kind of magic bullet over recent years has made a lot of otherwise savvy business folks to diminish its value as part of a solid marketing campaign.
In any case, fact remains that SEO is vital in today’s digital age, and here the five main reasons why:Regardless, truth remains that SEO is crucial in this digital era, and below are the five key reasons why:No matter, fact is clear that SEO is a must in today’s digital generation, and the following are the five biggest reasons behind:
Unfailing Visibility and Branding
Unbelievable as it may seem, there is a certain value in simply remaining visible in search results when people search on terms relevant to your business. Research has established this long before. The more exposed you are, the bigger your mindshare in every likely customer. Hence, chances are great that by having them see you all the time, they will in time end up in your website.
People often recall rankings for the keywords they search on. They may not be aware of it, but they do. And in their minds, your ranking represents a vote of confidence, especially from Google. As mentioned, they may realize it or not, but high search rankings do increase your credibility in their eyes.
Establishing Website Traffic
On its own, traffic will not earn you any money. But when handled right, these people can soon turn into paying customers. Take note that these people can be considered near-qualified leads – they were looking for businesses similar to yours when they discovered you, which means they already have a need or interest in the products or services you offer. Now it’s up to you how to convert them into paying customers.
SEO compensates your business for what it does at a much bigger rate compared to other types of offline advertising, as may be said of nearly every form of online marketing. This is made possible by SEO being an inbound marketing strategy, meaning, you can market to those who are already interested in your products and services by default. In short, with SEO, half the battle is won before it even commences.
Unparalleled Customer Insight
Finally, SEO produces high-value traffic – this is no secret. This traffic, however, needs to be monitored, which is exactly is what Google Analytics is meant to do. Google Analytics is an impeccable marketing tool. Data and metrics are necessary as they serve inputs about customer behavior: how they search and browse, what language and technologies they use, where they are, when they are most active, and so on and so forth. This is without a doubt valuable as they can help you make better decisions as to the right strategies to use for your business, whether online or offline.